Vertical Type Hero
Japanese traditional vertical typography — headline reads top-to-bottom using <code>writing-mode: vertical-rl</code>. Indigo on washi-paper white, vermillion seal stamp.
The code
<section class="hs-vrt" aria-label="Hero">
<div class="hs-vrt-bg" aria-hidden="true"></div>
<aside class="hs-vrt-seal" aria-hidden="true">
<span>無</span>
<span>名</span>
</aside>
<div class="hs-vrt-vertical">
<h2>静かな<em>道具</em>。</h2>
</div>
<div class="hs-vrt-copy">
<p class="hs-vrt-jp">Shizuka na dōgu — quiet tools.</p>
<p class="hs-vrt-en">
Hand-forged carpentry implements. Made by one family in Niigata since 1873.
</p>
<a class="hs-vrt-cta" href="#shop">View the catalogue →</a>
</div>
</section> <section class="hs-vrt" aria-label="Hero">
<div class="hs-vrt-bg" aria-hidden="true"></div>
<aside class="hs-vrt-seal" aria-hidden="true">
<span>無</span>
<span>名</span>
</aside>
<div class="hs-vrt-vertical">
<h2>静かな<em>道具</em>。</h2>
</div>
<div class="hs-vrt-copy">
<p class="hs-vrt-jp">Shizuka na dōgu — quiet tools.</p>
<p class="hs-vrt-en">
Hand-forged carpentry implements. Made by one family in Niigata since 1873.
</p>
<a class="hs-vrt-cta" href="#shop">View the catalogue →</a>
</div>
</section>.hs-vrt {
position: relative;
display: grid;
grid-template-columns: auto 1fr;
grid-template-rows: auto auto;
align-items: center;
width: 100%; min-height: 480px; max-height: 540px;
padding: clamp(28px, 4vw, 56px);
gap: clamp(28px, 5vw, 64px);
background:
radial-gradient(80% 60% at 50% 0%, rgba(20,40,80,0.06), transparent 70%),
#f5ede0;
font-family: 'Cormorant Garamond', Georgia, serif;
color: #1a2858;
box-sizing: border-box;
overflow: hidden;
}
.hs-vrt-bg {
position: absolute; right: -60px; top: 0; bottom: 0;
width: 280px;
background:
repeating-linear-gradient(0deg, transparent 0 23px, rgba(26,40,88,0.05) 23px 24px);
pointer-events: none;
}
.hs-vrt-vertical {
grid-column: 1; grid-row: 1 / 3;
writing-mode: vertical-rl; text-orientation: upright;
align-self: center;
display: block;
height: 100%;
min-height: 380px;
}
.hs-vrt h2 {
margin: 0;
font-size: clamp(36px, 4.8vw, 56px);
font-weight: 700; letter-spacing: 0.04em;
color: #1a2858;
line-height: 1.2;
white-space: nowrap;
}
.hs-vrt h2 em { color: #c63828; font-style: normal; font-weight: 800; }
.hs-vrt-copy {
grid-column: 2; grid-row: 1 / 3;
display: flex; flex-direction: column; gap: 18px;
position: relative; z-index: 1;
max-width: 460px;
}
.hs-vrt-jp {
font-family: 'Cormorant Garamond', Georgia, serif;
font-style: italic; font-size: 18px;
color: #c63828; margin: 0;
letter-spacing: 0.06em;
}
.hs-vrt-en {
font-family: 'Inter', system-ui, sans-serif;
font-size: 15px; line-height: 1.6;
color: #4a5478; margin: 0;
}
.hs-vrt-seal {
position: absolute;
top: clamp(20px, 3vw, 32px); right: clamp(20px, 3vw, 32px);
width: 78px; height: 78px;
background: #c63828; color: #f5ede0;
display: flex; flex-direction: column;
align-items: center; justify-content: center;
font-family: 'Inter', sans-serif;
font-weight: 700; font-size: 22px;
border: 2px solid #c63828;
box-shadow: inset 0 0 0 4px #f5ede0, inset 0 0 0 6px #c63828;
z-index: 2;
}
.hs-vrt-cta {
display: inline-block; padding: 12px 22px;
background: #1a2858; color: #f5ede0;
font-family: 'JetBrains Mono', monospace;
font-size: 12px; font-weight: 700; letter-spacing: 0.12em;
text-decoration: none;
align-self: flex-start;
transition: background 0.15s;
}
.hs-vrt-cta:hover { background: #c63828; }
@media (max-width: 720px) {
.hs-vrt { grid-template-columns: 1fr; max-height: none; }
.hs-vrt-vertical { grid-column: 1; grid-row: auto; min-height: 200px; }
.hs-vrt-copy { grid-column: 1; grid-row: auto; }
.hs-vrt-seal { top: 16px; right: 16px; width: 60px; height: 60px; font-size: 18px; }
}
@media (prefers-reduced-motion: reduce) { .hs-vrt-cta { transition: none; } } .hs-vrt {
position: relative;
display: grid;
grid-template-columns: auto 1fr;
grid-template-rows: auto auto;
align-items: center;
width: 100%; min-height: 480px; max-height: 540px;
padding: clamp(28px, 4vw, 56px);
gap: clamp(28px, 5vw, 64px);
background:
radial-gradient(80% 60% at 50% 0%, rgba(20,40,80,0.06), transparent 70%),
#f5ede0;
font-family: 'Cormorant Garamond', Georgia, serif;
color: #1a2858;
box-sizing: border-box;
overflow: hidden;
}
.hs-vrt-bg {
position: absolute; right: -60px; top: 0; bottom: 0;
width: 280px;
background:
repeating-linear-gradient(0deg, transparent 0 23px, rgba(26,40,88,0.05) 23px 24px);
pointer-events: none;
}
.hs-vrt-vertical {
grid-column: 1; grid-row: 1 / 3;
writing-mode: vertical-rl; text-orientation: upright;
align-self: center;
display: block;
height: 100%;
min-height: 380px;
}
.hs-vrt h2 {
margin: 0;
font-size: clamp(36px, 4.8vw, 56px);
font-weight: 700; letter-spacing: 0.04em;
color: #1a2858;
line-height: 1.2;
white-space: nowrap;
}
.hs-vrt h2 em { color: #c63828; font-style: normal; font-weight: 800; }
.hs-vrt-copy {
grid-column: 2; grid-row: 1 / 3;
display: flex; flex-direction: column; gap: 18px;
position: relative; z-index: 1;
max-width: 460px;
}
.hs-vrt-jp {
font-family: 'Cormorant Garamond', Georgia, serif;
font-style: italic; font-size: 18px;
color: #c63828; margin: 0;
letter-spacing: 0.06em;
}
.hs-vrt-en {
font-family: 'Inter', system-ui, sans-serif;
font-size: 15px; line-height: 1.6;
color: #4a5478; margin: 0;
}
.hs-vrt-seal {
position: absolute;
top: clamp(20px, 3vw, 32px); right: clamp(20px, 3vw, 32px);
width: 78px; height: 78px;
background: #c63828; color: #f5ede0;
display: flex; flex-direction: column;
align-items: center; justify-content: center;
font-family: 'Inter', sans-serif;
font-weight: 700; font-size: 22px;
border: 2px solid #c63828;
box-shadow: inset 0 0 0 4px #f5ede0, inset 0 0 0 6px #c63828;
z-index: 2;
}
.hs-vrt-cta {
display: inline-block; padding: 12px 22px;
background: #1a2858; color: #f5ede0;
font-family: 'JetBrains Mono', monospace;
font-size: 12px; font-weight: 700; letter-spacing: 0.12em;
text-decoration: none;
align-self: flex-start;
transition: background 0.15s;
}
.hs-vrt-cta:hover { background: #c63828; }
@media (max-width: 720px) {
.hs-vrt { grid-template-columns: 1fr; max-height: none; }
.hs-vrt-vertical { grid-column: 1; grid-row: auto; min-height: 200px; }
.hs-vrt-copy { grid-column: 1; grid-row: auto; }
.hs-vrt-seal { top: 16px; right: 16px; width: 60px; height: 60px; font-size: 18px; }
}
@media (prefers-reduced-motion: reduce) { .hs-vrt-cta { transition: none; } }