Price Card Hero
Heritage-banking pricing-led hero — copy left, single-tier brass-on-forest pricing card right. The 37signals-style "we have one price" treatment with a vintage finance feel.
The code
<section class="hs-prc" aria-label="Hero">
<div class="hs-prc-copy">
<span class="hs-prc-eye">— Est. 1924 · still independent</span>
<h2>One ledger. <em>One price.</em> One ridiculously responsive team.</h2>
<p>
The bookkeeping software trusted by family-owned businesses since before "SaaS" was a word.
</p>
</div>
<article class="hs-prc-card">
<header>
<span>The Members' Plan</span>
<span class="hs-prc-badge">No tiers</span>
</header>
<div class="hs-prc-price"><em>$</em><strong>49</strong><span>/ month, all in</span></div>
<ul>
<li>Unlimited invoices</li>
<li>Multi-entity ledger</li>
<li>Audit-ready exports</li>
<li>A real human for support</li>
</ul>
<a class="hs-prc-cta" href="#join">Become a member</a>
</article>
</section> <section class="hs-prc" aria-label="Hero">
<div class="hs-prc-copy">
<span class="hs-prc-eye">— Est. 1924 · still independent</span>
<h2>One ledger. <em>One price.</em> One ridiculously responsive team.</h2>
<p>
The bookkeeping software trusted by family-owned businesses since before "SaaS" was a word.
</p>
</div>
<article class="hs-prc-card">
<header>
<span>The Members' Plan</span>
<span class="hs-prc-badge">No tiers</span>
</header>
<div class="hs-prc-price"><em>$</em><strong>49</strong><span>/ month, all in</span></div>
<ul>
<li>Unlimited invoices</li>
<li>Multi-entity ledger</li>
<li>Audit-ready exports</li>
<li>A real human for support</li>
</ul>
<a class="hs-prc-cta" href="#join">Become a member</a>
</article>
</section>.hs-prc {
display: grid; grid-template-columns: 1.05fr 1fr;
width: 100%; min-height: 480px;
padding: clamp(28px, 5vw, 64px) clamp(20px, 5vw, 56px);
gap: clamp(28px, 4vw, 64px);
align-items: center;
background: #f5ecd8;
font-family: 'Inter', system-ui, sans-serif;
color: #1a3322;
box-sizing: border-box;
}
.hs-prc-eye {
display: block;
font-family: 'Cormorant Garamond', Georgia, serif;
font-style: italic; font-size: 16px;
color: #8a7a3a; margin-bottom: 14px;
}
.hs-prc h2 {
margin: 0 0 16px;
font-family: 'Playfair Display', Georgia, serif;
font-size: clamp(28px, 4.5vw, 46px);
font-weight: 700; letter-spacing: -0.015em; line-height: 1.1;
color: #1a3322;
}
.hs-prc h2 em { color: #8a7a3a; font-style: italic; }
.hs-prc p { margin: 0; font-size: 15.5px; line-height: 1.6; color: #4a5a48; max-width: 460px; }
.hs-prc-card {
background: #1a3322;
color: #f5ecd8;
padding: clamp(24px, 3vw, 36px);
border-radius: 0;
border: 2px solid #8a7a3a;
box-shadow:
inset 0 0 0 4px #1a3322,
inset 0 0 0 5px rgba(138,122,58,0.4);
}
.hs-prc-card header {
display: flex; justify-content: space-between; align-items: center;
font-family: 'Playfair Display', Georgia, serif;
font-size: 13px; font-weight: 700; letter-spacing: 0.16em;
text-transform: uppercase;
padding-bottom: 16px; border-bottom: 1px solid #8a7a3a;
margin-bottom: 18px;
}
.hs-prc-badge { font-family: 'JetBrains Mono', monospace; font-size: 10px; letter-spacing: 0.12em; padding: 2px 8px; border: 1px solid #8a7a3a; color: #c0a960; }
.hs-prc-price {
display: flex; align-items: baseline; gap: 6px;
margin-bottom: 22px;
}
.hs-prc-price em { font-size: 24px; font-style: normal; color: #8a7a3a; font-weight: 700; }
.hs-prc-price strong {
font-family: 'Playfair Display', Georgia, serif;
font-size: clamp(56px, 6vw, 80px); font-weight: 800; line-height: 1;
color: #f5ecd8;
}
.hs-prc-price span { font-size: 13px; color: #c0a960; }
.hs-prc-card ul {
list-style: none; padding: 0; margin: 0 0 24px;
font-size: 14px; line-height: 1.95; color: #c8d2c4;
}
.hs-prc-card ul li::before { content: '✓ '; color: #c0a960; font-weight: 800; }
.hs-prc-cta {
display: block; text-align: center;
padding: 14px 24px;
background: #c0a960; color: #1a3322;
text-decoration: none; font-weight: 800; font-size: 14.5px;
letter-spacing: 0.04em;
border: 0;
transition: background 0.15s;
}
.hs-prc-cta:hover { background: #f5ecd8; }
@media (max-width: 720px) {
.hs-prc { grid-template-columns: 1fr; }
}
@media (prefers-reduced-motion: reduce) { .hs-prc-cta { transition: none; } } .hs-prc {
display: grid; grid-template-columns: 1.05fr 1fr;
width: 100%; min-height: 480px;
padding: clamp(28px, 5vw, 64px) clamp(20px, 5vw, 56px);
gap: clamp(28px, 4vw, 64px);
align-items: center;
background: #f5ecd8;
font-family: 'Inter', system-ui, sans-serif;
color: #1a3322;
box-sizing: border-box;
}
.hs-prc-eye {
display: block;
font-family: 'Cormorant Garamond', Georgia, serif;
font-style: italic; font-size: 16px;
color: #8a7a3a; margin-bottom: 14px;
}
.hs-prc h2 {
margin: 0 0 16px;
font-family: 'Playfair Display', Georgia, serif;
font-size: clamp(28px, 4.5vw, 46px);
font-weight: 700; letter-spacing: -0.015em; line-height: 1.1;
color: #1a3322;
}
.hs-prc h2 em { color: #8a7a3a; font-style: italic; }
.hs-prc p { margin: 0; font-size: 15.5px; line-height: 1.6; color: #4a5a48; max-width: 460px; }
.hs-prc-card {
background: #1a3322;
color: #f5ecd8;
padding: clamp(24px, 3vw, 36px);
border-radius: 0;
border: 2px solid #8a7a3a;
box-shadow:
inset 0 0 0 4px #1a3322,
inset 0 0 0 5px rgba(138,122,58,0.4);
}
.hs-prc-card header {
display: flex; justify-content: space-between; align-items: center;
font-family: 'Playfair Display', Georgia, serif;
font-size: 13px; font-weight: 700; letter-spacing: 0.16em;
text-transform: uppercase;
padding-bottom: 16px; border-bottom: 1px solid #8a7a3a;
margin-bottom: 18px;
}
.hs-prc-badge { font-family: 'JetBrains Mono', monospace; font-size: 10px; letter-spacing: 0.12em; padding: 2px 8px; border: 1px solid #8a7a3a; color: #c0a960; }
.hs-prc-price {
display: flex; align-items: baseline; gap: 6px;
margin-bottom: 22px;
}
.hs-prc-price em { font-size: 24px; font-style: normal; color: #8a7a3a; font-weight: 700; }
.hs-prc-price strong {
font-family: 'Playfair Display', Georgia, serif;
font-size: clamp(56px, 6vw, 80px); font-weight: 800; line-height: 1;
color: #f5ecd8;
}
.hs-prc-price span { font-size: 13px; color: #c0a960; }
.hs-prc-card ul {
list-style: none; padding: 0; margin: 0 0 24px;
font-size: 14px; line-height: 1.95; color: #c8d2c4;
}
.hs-prc-card ul li::before { content: '✓ '; color: #c0a960; font-weight: 800; }
.hs-prc-cta {
display: block; text-align: center;
padding: 14px 24px;
background: #c0a960; color: #1a3322;
text-decoration: none; font-weight: 800; font-size: 14.5px;
letter-spacing: 0.04em;
border: 0;
transition: background 0.15s;
}
.hs-prc-cta:hover { background: #f5ecd8; }
@media (max-width: 720px) {
.hs-prc { grid-template-columns: 1fr; }
}
@media (prefers-reduced-motion: reduce) { .hs-prc-cta { transition: none; } }