Photo Card Hero
Aesop / Apple-style full-bleed photo with copy in the bottom-left corner. Desaturated denim photograph painted in CSS, rust accent, linen card overlay.
The code
<section class="hs-phc" aria-label="Hero">
<div class="hs-phc-wall" aria-hidden="true"></div>
<div class="hs-phc-light" aria-hidden="true"></div>
<div class="hs-phc-scene" aria-hidden="true">
<span class="hs-phc-shelf"></span>
<span class="hs-phc-peg"></span>
<div class="hs-phc-coat">
<span class="hs-phc-collar"></span>
<span class="hs-phc-pocket hs-phc-pocket-l"></span>
<span class="hs-phc-pocket hs-phc-pocket-r"></span>
<span class="hs-phc-button hs-phc-b1"></span>
<span class="hs-phc-button hs-phc-b2"></span>
<span class="hs-phc-button hs-phc-b3"></span>
</div>
<span class="hs-phc-shadow"></span>
</div>
<span class="hs-phc-grain" aria-hidden="true"></span>
<article class="hs-phc-card">
<span class="hs-phc-eye">— A garment for the long haul</span>
<h2>The chore coat, <em>made to age.</em></h2>
<p>
Heavy duck canvas. Rivet-tacked seams. The kind of jacket that earns its character on the
wearer, not in the wash.
</p>
<a class="hs-phc-cta" href="#shop">Read the story →</a>
</article>
<span class="hs-phc-meta" aria-hidden="true">N°04 — DUCK CANVAS WORKWEAR · MADE IN PORTUGAL</span>
</section> <section class="hs-phc" aria-label="Hero">
<div class="hs-phc-wall" aria-hidden="true"></div>
<div class="hs-phc-light" aria-hidden="true"></div>
<div class="hs-phc-scene" aria-hidden="true">
<span class="hs-phc-shelf"></span>
<span class="hs-phc-peg"></span>
<div class="hs-phc-coat">
<span class="hs-phc-collar"></span>
<span class="hs-phc-pocket hs-phc-pocket-l"></span>
<span class="hs-phc-pocket hs-phc-pocket-r"></span>
<span class="hs-phc-button hs-phc-b1"></span>
<span class="hs-phc-button hs-phc-b2"></span>
<span class="hs-phc-button hs-phc-b3"></span>
</div>
<span class="hs-phc-shadow"></span>
</div>
<span class="hs-phc-grain" aria-hidden="true"></span>
<article class="hs-phc-card">
<span class="hs-phc-eye">— A garment for the long haul</span>
<h2>The chore coat, <em>made to age.</em></h2>
<p>
Heavy duck canvas. Rivet-tacked seams. The kind of jacket that earns its character on the
wearer, not in the wash.
</p>
<a class="hs-phc-cta" href="#shop">Read the story →</a>
</article>
<span class="hs-phc-meta" aria-hidden="true">N°04 — DUCK CANVAS WORKWEAR · MADE IN PORTUGAL</span>
</section>.hs-phc {
position: relative; overflow: hidden;
width: 100%; min-height: 480px;
background:
linear-gradient(180deg, #2c3a48 0%, #1f2a35 60%, #15202a 100%);
font-family: 'Inter', system-ui, sans-serif;
color: #f3eadb;
box-sizing: border-box;
display: grid;
grid-template-columns: 1.05fr 1fr;
align-items: stretch;
}
.hs-phc-wall {
position: absolute; inset: 0;
background:
repeating-linear-gradient(95deg, transparent 0 80px, rgba(255,255,255,0.018) 80px 81px),
repeating-linear-gradient(0deg, transparent 0 4px, rgba(0,0,0,0.06) 4px 5px);
pointer-events: none;
}
.hs-phc-light {
position: absolute; inset: 0;
background:
radial-gradient(40% 60% at 30% 25%, rgba(255,230,180,0.16) 0%, transparent 60%),
radial-gradient(80% 100% at 50% 100%, rgba(0,0,0,0.5) 0%, transparent 70%);
pointer-events: none;
}
.hs-phc-scene {
position: relative;
grid-column: 1; grid-row: 1;
align-self: stretch;
display: grid; place-items: center;
z-index: 1;
}
.hs-phc-shelf {
position: absolute; top: 18%; left: 18%; right: 18%;
height: 8px;
background: linear-gradient(180deg, #5a3e22 0%, #3a2814 100%);
box-shadow:
0 1px 0 rgba(255,255,255,0.08) inset,
0 4px 8px rgba(0,0,0,0.35);
border-radius: 2px;
}
.hs-phc-peg {
position: absolute; top: 16%; left: 50%;
width: 14px; height: 26px;
background: linear-gradient(180deg, #c89a4e 0%, #7a5a2e 100%);
border-radius: 6px 6px 4px 4px;
transform: translateX(-50%);
box-shadow: 0 2px 4px rgba(0,0,0,0.4);
z-index: 2;
}
.hs-phc-coat {
position: absolute; top: 22%; left: 50%;
width: 200px; height: 280px;
transform: translateX(-50%);
background:
radial-gradient(80% 100% at 50% 0%, #4a5e7a 0%, #34465c 50%, #1f2a3a 100%);
clip-path: polygon(
35% 0%, 65% 0%,
78% 8%, 95% 14%,
100% 100%,
0% 100%,
5% 14%, 22% 8%
);
box-shadow: inset -8px 0 24px rgba(0,0,0,0.4), inset 8px 0 16px rgba(255,255,255,0.04);
}
.hs-phc-collar {
position: absolute; top: 4%; left: 50%;
width: 56px; height: 24px;
transform: translateX(-50%);
background: #5a708c;
clip-path: polygon(0% 0%, 100% 0%, 75% 100%, 25% 100%);
}
.hs-phc-pocket {
position: absolute; top: 50%;
width: 50px; height: 60px;
background: rgba(0,0,0,0.18);
border: 1.5px solid #2a3848;
border-radius: 2px;
}
.hs-phc-pocket-l { left: 14%; }
.hs-phc-pocket-r { right: 14%; }
.hs-phc-button {
position: absolute; left: 50%; transform: translateX(-50%);
width: 8px; height: 8px;
background: radial-gradient(circle at 35% 35%, #d8a05c 0%, #6a4818 100%);
border-radius: 50%;
box-shadow: 0 1px 2px rgba(0,0,0,0.4);
}
.hs-phc-b1 { top: 22%; }
.hs-phc-b2 { top: 40%; }
.hs-phc-b3 { top: 58%; }
.hs-phc-shadow {
position: absolute; bottom: 0; left: 50%;
width: 240px; height: 24px;
transform: translateX(-50%);
background: radial-gradient(50% 100% at 50% 0%, rgba(0,0,0,0.55), transparent 70%);
filter: blur(4px);
}
.hs-phc-grain {
position: absolute; inset: 0;
background-image:
radial-gradient(circle at 25% 25%, rgba(255,255,255,0.025) 0.5px, transparent 1px),
radial-gradient(circle at 75% 75%, rgba(0,0,0,0.05) 0.5px, transparent 1px);
background-size: 3px 3px;
pointer-events: none; z-index: 3;
mix-blend-mode: overlay;
}
.hs-phc-card {
grid-column: 2; grid-row: 1;
align-self: end; justify-self: start;
margin: 0 0 clamp(28px, 4vw, 48px) 0;
max-width: 440px;
background: #f3eadb;
color: #1a2434;
padding: clamp(22px, 3vw, 32px);
border-radius: 2px;
box-shadow: 0 22px 40px rgba(0,0,0,0.32);
position: relative; z-index: 4;
}
.hs-phc-eye {
display: block;
font-family: 'Cormorant Garamond', Georgia, serif;
font-style: italic; font-size: 14px;
color: #b85020; margin-bottom: 10px;
letter-spacing: 0.02em;
}
.hs-phc h2 {
margin: 0 0 14px;
font-family: 'Cormorant Garamond', Georgia, serif;
font-size: clamp(28px, 3.6vw, 40px);
font-weight: 600; letter-spacing: -0.01em; line-height: 1.1;
}
.hs-phc h2 em { color: #b85020; font-style: italic; }
.hs-phc-card p {
margin: 0 0 18px;
font-size: 14px; line-height: 1.6;
color: #4a5466;
}
.hs-phc-cta {
display: inline-block;
font-family: 'JetBrains Mono', monospace;
font-size: 12px; font-weight: 700; letter-spacing: 0.16em;
text-transform: uppercase;
color: #1a2434; text-decoration: none;
border-bottom: 1.5px solid #1a2434; padding-bottom: 3px;
transition: color 0.15s, border-color 0.15s;
}
.hs-phc-cta:hover { color: #b85020; border-color: #b85020; }
.hs-phc-meta {
position: absolute;
bottom: clamp(14px, 2vw, 22px); left: clamp(20px, 3vw, 32px);
font-family: 'JetBrains Mono', monospace;
font-size: 10px; letter-spacing: 0.18em;
color: rgba(243,234,219,0.55);
z-index: 4;
}
@media (max-width: 720px) {
.hs-phc { grid-template-columns: 1fr; grid-template-rows: 280px auto; }
.hs-phc-scene { grid-column: 1; grid-row: 1; }
.hs-phc-card { grid-column: 1; grid-row: 2; margin: -40px 16px 16px; align-self: auto; justify-self: stretch; }
.hs-phc-meta { display: none; }
}
@media (prefers-reduced-motion: reduce) { .hs-phc-cta { transition: none; } } .hs-phc {
position: relative; overflow: hidden;
width: 100%; min-height: 480px;
background:
linear-gradient(180deg, #2c3a48 0%, #1f2a35 60%, #15202a 100%);
font-family: 'Inter', system-ui, sans-serif;
color: #f3eadb;
box-sizing: border-box;
display: grid;
grid-template-columns: 1.05fr 1fr;
align-items: stretch;
}
.hs-phc-wall {
position: absolute; inset: 0;
background:
repeating-linear-gradient(95deg, transparent 0 80px, rgba(255,255,255,0.018) 80px 81px),
repeating-linear-gradient(0deg, transparent 0 4px, rgba(0,0,0,0.06) 4px 5px);
pointer-events: none;
}
.hs-phc-light {
position: absolute; inset: 0;
background:
radial-gradient(40% 60% at 30% 25%, rgba(255,230,180,0.16) 0%, transparent 60%),
radial-gradient(80% 100% at 50% 100%, rgba(0,0,0,0.5) 0%, transparent 70%);
pointer-events: none;
}
.hs-phc-scene {
position: relative;
grid-column: 1; grid-row: 1;
align-self: stretch;
display: grid; place-items: center;
z-index: 1;
}
.hs-phc-shelf {
position: absolute; top: 18%; left: 18%; right: 18%;
height: 8px;
background: linear-gradient(180deg, #5a3e22 0%, #3a2814 100%);
box-shadow:
0 1px 0 rgba(255,255,255,0.08) inset,
0 4px 8px rgba(0,0,0,0.35);
border-radius: 2px;
}
.hs-phc-peg {
position: absolute; top: 16%; left: 50%;
width: 14px; height: 26px;
background: linear-gradient(180deg, #c89a4e 0%, #7a5a2e 100%);
border-radius: 6px 6px 4px 4px;
transform: translateX(-50%);
box-shadow: 0 2px 4px rgba(0,0,0,0.4);
z-index: 2;
}
.hs-phc-coat {
position: absolute; top: 22%; left: 50%;
width: 200px; height: 280px;
transform: translateX(-50%);
background:
radial-gradient(80% 100% at 50% 0%, #4a5e7a 0%, #34465c 50%, #1f2a3a 100%);
clip-path: polygon(
35% 0%, 65% 0%,
78% 8%, 95% 14%,
100% 100%,
0% 100%,
5% 14%, 22% 8%
);
box-shadow: inset -8px 0 24px rgba(0,0,0,0.4), inset 8px 0 16px rgba(255,255,255,0.04);
}
.hs-phc-collar {
position: absolute; top: 4%; left: 50%;
width: 56px; height: 24px;
transform: translateX(-50%);
background: #5a708c;
clip-path: polygon(0% 0%, 100% 0%, 75% 100%, 25% 100%);
}
.hs-phc-pocket {
position: absolute; top: 50%;
width: 50px; height: 60px;
background: rgba(0,0,0,0.18);
border: 1.5px solid #2a3848;
border-radius: 2px;
}
.hs-phc-pocket-l { left: 14%; }
.hs-phc-pocket-r { right: 14%; }
.hs-phc-button {
position: absolute; left: 50%; transform: translateX(-50%);
width: 8px; height: 8px;
background: radial-gradient(circle at 35% 35%, #d8a05c 0%, #6a4818 100%);
border-radius: 50%;
box-shadow: 0 1px 2px rgba(0,0,0,0.4);
}
.hs-phc-b1 { top: 22%; }
.hs-phc-b2 { top: 40%; }
.hs-phc-b3 { top: 58%; }
.hs-phc-shadow {
position: absolute; bottom: 0; left: 50%;
width: 240px; height: 24px;
transform: translateX(-50%);
background: radial-gradient(50% 100% at 50% 0%, rgba(0,0,0,0.55), transparent 70%);
filter: blur(4px);
}
.hs-phc-grain {
position: absolute; inset: 0;
background-image:
radial-gradient(circle at 25% 25%, rgba(255,255,255,0.025) 0.5px, transparent 1px),
radial-gradient(circle at 75% 75%, rgba(0,0,0,0.05) 0.5px, transparent 1px);
background-size: 3px 3px;
pointer-events: none; z-index: 3;
mix-blend-mode: overlay;
}
.hs-phc-card {
grid-column: 2; grid-row: 1;
align-self: end; justify-self: start;
margin: 0 0 clamp(28px, 4vw, 48px) 0;
max-width: 440px;
background: #f3eadb;
color: #1a2434;
padding: clamp(22px, 3vw, 32px);
border-radius: 2px;
box-shadow: 0 22px 40px rgba(0,0,0,0.32);
position: relative; z-index: 4;
}
.hs-phc-eye {
display: block;
font-family: 'Cormorant Garamond', Georgia, serif;
font-style: italic; font-size: 14px;
color: #b85020; margin-bottom: 10px;
letter-spacing: 0.02em;
}
.hs-phc h2 {
margin: 0 0 14px;
font-family: 'Cormorant Garamond', Georgia, serif;
font-size: clamp(28px, 3.6vw, 40px);
font-weight: 600; letter-spacing: -0.01em; line-height: 1.1;
}
.hs-phc h2 em { color: #b85020; font-style: italic; }
.hs-phc-card p {
margin: 0 0 18px;
font-size: 14px; line-height: 1.6;
color: #4a5466;
}
.hs-phc-cta {
display: inline-block;
font-family: 'JetBrains Mono', monospace;
font-size: 12px; font-weight: 700; letter-spacing: 0.16em;
text-transform: uppercase;
color: #1a2434; text-decoration: none;
border-bottom: 1.5px solid #1a2434; padding-bottom: 3px;
transition: color 0.15s, border-color 0.15s;
}
.hs-phc-cta:hover { color: #b85020; border-color: #b85020; }
.hs-phc-meta {
position: absolute;
bottom: clamp(14px, 2vw, 22px); left: clamp(20px, 3vw, 32px);
font-family: 'JetBrains Mono', monospace;
font-size: 10px; letter-spacing: 0.18em;
color: rgba(243,234,219,0.55);
z-index: 4;
}
@media (max-width: 720px) {
.hs-phc { grid-template-columns: 1fr; grid-template-rows: 280px auto; }
.hs-phc-scene { grid-column: 1; grid-row: 1; }
.hs-phc-card { grid-column: 1; grid-row: 2; margin: -40px 16px 16px; align-self: auto; justify-self: stretch; }
.hs-phc-meta { display: none; }
}
@media (prefers-reduced-motion: reduce) { .hs-phc-cta { transition: none; } }